INFORMATION COLLECTION AND USE

AltRider.com values its customers and takes the matter of protecting your privacy very seriously. We collect customer information in an effort to improve your shopping experience and to communicate with you about our products, services, events and promotions. We use the information we collect to create a better, more personalized experience based on your individual usage habits, to improve our marketing and promotional efforts, analyze site usage, develop our content and product offerings, and to customize our site’s content, layout and services. AltRider, LLC is the sole owner of the information collected on this site. Under no circumstances do we sell, share, or rent this information to third parties. For the purposes of this policy, “Personal Identifiable Information” means information that could be used to identify you personally (such as your email address or IP address), which has not been previously or subsequently disclosed by you on the public areas of our website. We gather two types of information about our users.

1. 1. Information users provide through voluntary submissions. These are voluntary submissions to register as members, place orders, receive our electronic newsletters, participate in our message boards, contests, events, surveys, and to email a friend.
   
   Member Registration
   Users may choose to create an account at AltRider.com in order to receive a better and more personalized experience on our site, and take full advantage of products and services offered by AltRider. During registration, we collect the following information: a nickname selected by you, your full legal name, your email address, a password selected by you, and your mailing address. Additionally, members can choose to create a short description or statement, include information about their riding preferences to be viewed by other members, and give permission to be contacted by other site users for invitations on rides and related events.
   
   Order
   We request information from the user on our order form. Here, a user must provide contact information (such as name and shipping address) and financial information (such as credit card number and expiration date). This information is used for billing purposes and to fill the customer’s orders. If we have trouble processing an order, this contact information will be used to get in touch with the user. Electronic Newsletters We offer a free electronic newsletter to users. AltRider gathers the name and email address of users who voluntarily subscribe. Users may remove themselves from this mailing list by following the link provided in every newsletter.
   
   “Email this to a friend” Service
   Our site users can choose to electronically forward a link, page, or documents to someone else by clicking “email this to a friend.” The user must provide their email address, as well as the name and email of a recipient. This information is used only in the case of transmission errors and to let the recipient know who sent this email. We will automatically send the friend a one-time email inviting them to visit the site. We store this information for the sole purpose of sending this one-time email. The friend may contact AltRider at info@altrider.com to request the removal of this information from our database.
   
   Surveys
   AltRider may occasionally conduct user surveys to better target our content to our audience and improve the use and satisfaction of this site. Surveys are voluntary, and users may opt out of participating. Information collected about specific individuals is never shared with any third party.
   
   Contests and Challenges
   AltRider conducts occasional contests and/or challenges offering users an opportunity to submit content such as photos, stories, blog entrees, and designs to AltRider. Participation in these contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as zip code, age level). Contact information will be used to notify the winners and award prizes.
   
   
2. We automatically track certain basic information about our users (such as internet protocol (IP), addresses, browser type, internet service provider (ISP), referring/exit pages, click patterns, etc). We use this information to do internal research on our members’ usage patterns, demographics, interests, and general behavior to better understand and serve you and our audience.
   
   Use of Cookies
   A Cookie is a piece of information that a Web site transfers to an individual’s hard drive for record keeping purposes. Cookies make Web-surfing easier for you by saving your passwords, purchases and preferences while you are at our site. If you configure your browser or otherwise choose to reject cookies, you may still use our site. However, to best experience our website and services you must have cookies enabled. Our use of cookies is consistent with the industry standards.

SECURITY OF INFORMATION

The importance of security for all personally identifiable information associated with our guests and members is of utmost concern. We are committed to handling your customer information with the highest standards of information security. We use 128 bit Secure Sockets Layer technology to protect your online order information as it is transmitted over the Internet. We restrict access to your personally identifiable information to employees who need to know that information in order to provide products and services to you. Each of those employees has signed a comprehensive nondisclosure agreement, which provide explicit legal confidentiality protections. Any employee who violates our privacy and/or security policies is subject to disciplinary action, including possible termination and civil and/or criminal prosecution.

The security of your AltRider.com account also relies on your protection of your AltRider.com password. You should not share your AltRider.com password with anyone. AltRider.com will never ask you to send your password or other sensitive information to us in an e-mail, though we may ask you to enter this type of information on the AltRider.com website, which will always have a URL beginning with “https.”

If you believe someone else has obtained access to your password, please change it immediately by logging in to your account at http://www.altrider.com and changing your password settings. You may also contact us immediately if you believe this has occurred at info@altrider.com.

CORRECTING/UPDATING PERSONAL INFORMATION

If a user’s personally identifiable information changes, or a user no longer desires our service, we will endeavor to provide a way to correct, update or remove that user’s personal date provided to us. This can be done at the member information page (“My Garage”) or by contacting Customer Service at customerservice@altrider.com.

OPT-OUT POLICY

We give our users options wherever necessary and practical. Such choices include:

• Opting not to register to receive our electronic newsletters.
• Opting not to participate in certain interactive areas, which completely alleviates the need to gather any personally identifiable information from our users.

Users who no longer wish to receive our newsletter, events information or promotional materials may opt-out of receiving these communications by replying to the sending AltRider address with “Unsubscribe” in the subject line of the email, clicking the “Unsubscribe” button on the newsletter or by emailing us at info@altrider.com.

OUR ACCEPTANCE OF THESE TERMS

By using this site you consent to the collection and use of this information by AltRider. If we decide to change our privacy policy we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

CONTACT INFORMATION

If users have any questions or suggestions regarding this policy, please contact us using postal mail or email, as follows:

Postal Address:

AltRider EU
Nieuwstraat 98
5521 CE Eersel
The Netherlands

Email: info@altrider.eu